When enterprises see the changes wrought by disruptors in music (Spotify), advertising (Google) or retail (Amazon), they wonder what may be in store for them.
As of this writing, in early 2019 Sears announced it is near liquidation, with a $4.4B bid to keep operating. At the same moment, on the same day, Amazon.com is the most valuable company in the world with an$810B valuation, or 184 times greater.
Prior to Amazon’s founding Sears had everything. Global supply chain, check. Top notch distribution operation, check. System and infrastructure to take orders and handling billing, check. Brand recognition and established customer base, check.
Unfortunately for an incumbent, change is much harder than anyone imagines it to be.Read On